Jul 27, 2012
Infographics – a social sharing success story
Having had a bit of education recently on using Facebook. Pinterest and other social media spaces where pictures are so popular, I’ve been sitting thinking how I could leverage the power of pictures. Which is how I got into infographics and started sharing them with you.
“Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly.”
Doug Newsom and Jim Haynes (2004). ‘Public Relations Writing: Form and Style’.
So infographics have been around for a while but it seems only recently that they have started to become mainstream. Probably because a well prepared and executed one with descriptive text and colourful graphics create high impact for social sharing.
Then synchronicity reared its beautiful head and AppSumo delivered an infographics package called Piktochart for a really good deal. So I produced my own for Work from Home Wisdom on setting up a home office. Sharing this on Twitter, Facebook and Pinterest has proved to me that pictures get noticed far more than clever writing.
Then I started to become aware of all these, sometimes very cheesy, quote pictures and I thought, how can I do that? Easy. Fire up your Keynote or Powerpoint, grab your favourite quote, make sure you attribute it correctly, find a drop dead gorgeous theme, and whizzo, you got yourself a possibly viral piece of work that people can easily share.
Remember though that leveraging the power of pictures and infographics is only a part of the strategy for getting noticed on the web. Your search engine optimisation also includes other factors and quality focused content is still a major piece of the puzzle.