I have been helping people with blogging for about 18 months now in a low key ‘I like what you did with that blog, can you do something similar for me’ sort of way. I find I have fallen into a niche which uses many of my talents and skills from coaching to creativity and from inspiration to IT. So perhaps it is time to publicise my offering to people.
The first blog I developed was for my partner Judy Heminsley who is the Jelly Queen and doyenne of Work from Home Wisdom. i changed the theme to something more contemporary and interactive and put the blog on the home page so the content was always fresh.
A client who came along later was Beth Duff, who has a fantastic business called The Red Horse Speaks using horses to teach us about leadership.
Having asked Beth to complete a questionnaire to see what her blogging goals were we had a few discussions about what she wanted to communicate in the blog. We eventually came up with the idea that it was a vehicle for the horses to share their wisdom, so we called it The Red Horse Blogs. Beth and each horse has a category which allows them to express their particular personality and role in the herd.
It’s very fulfilling to be involved in these unique businesses and use my creativity to help people produce an innovative blog.
What I love about blogging is that, when written in someone’s authentic voice, it provides an insight into the way that they think. The writing and navigation options represent their internal structuring of the subject and take us down interesting paths which we can follow using tags and categories.
So please go and have a look at Beth’s blog – if you love horses you will appreciate the content and how Beth has developed it from the original set-up. Here is what she says about the experience of working with me:
Initially Andy set up my blog from scratch so that all I had to do was to write the posts. Gradually he taught me how to manage the blog site and stayed with me until I was ready to take it over completely. Along the way, he gave me all sorts of invaluable tips, hints and shortcuts and made the whole process fun and enjoyable. Even now, he still helps with the occasional query and continues to offer encouragement and ideas.