Seven blogging benefits – it’s personal!
Having discussed business blogging benefits I thought it would be useful to look at some of the personal reasons for blogging which might be overlooked. Many people blog for pleasure and that’s cool. You may not have thought about the positive side effects of your blogging habit!
1. You can develop your writing skills. Writing is tough. The only way to get better and break through the resistance is to just get on with it. You know the feeling. All writers experience it. Stephen Pressfield sums it up in his book ‘The War of Art’:
“Are you paralyzed with fear? That’s a good sign. Fear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do. Remember one rule of thumb: the more scared we are of a work or calling, the more sure we can be that we have to do it.”
― Steven Pressfield, The War of Art: Break Through the Blocks & Win Your Inner Creative Battles
So writing a blog gives us a chance to regularly and consistently hone our skill. To search inside for those moments in time where everything seems to flow from our fingertips or out of our pen. It’s a great feeling to latch on to the inner voice that seems to know what to write without conscious thought.
Very often it may be utter nonsense but the main thing is that you’ve got something down. Once it’s nailed to the page you can start crafting it and changing it. Without the call of our blog and the external pull of our audience all we would probably write is a shopping list!
2. Expands your knowledge of your specialist subject. Once you start to try to explain something in writing you realise that, because you understand it unconsciously, it’s tricky to put it into words. So you have to take a step back and make it simple for you to write and for the reader to understand.
The very act of bringing what you unconsciously know to the surface and articulating it in writing allows you to understand your subject in a deeper way. You make new connections inside and make new associations. You may also find that you may have missed some basics which you need to revisit.
3. Basis for a book. If you plan in advance (or sometimes even if you don’t!) a blog can be a platform from which to write a book on your niche subject. It’s amazing how quickly you build up content if you’re disciplined about it. People overestimate what they can do in a week and underestimate what they can do in 6 months! If you’re savvy you can use the categories and tags on your blog to fit into chapters and sections for your book.
4. Personal branding. Did you realise that your blog could get you your next job? It can act as a CV as it is an indication of who you are, what you know and what kind of values you have.
That’s useful information for a prospective employer on the look-out for particular skills and also to see if you would fit into their culture.
So it’s best to present your authentic self on your blog. That way you’ll attract the right kind of attention!
5. Personal development. I’ve posted about blogging benefits and personal development already. Blogging is a risk and moves us outside our comfort zones. And that is precisely what helps us to grow. Taking small steps outside what we are comfortable with helps develop confidence and motivation.
You’re going to get feedback on your writing and some of it is going to be kind and constructive but some might be less so. Dealing with this builds our inner strength and resilience.
6. Creativity. My blog and the blogs I help others develop are great places for me to use my creativity. Either in the way I write something, a turn of phrase, a witty reference, an unusual way of presenting material, producing videos or presentations, building mind maps – the list is endless.
There’s always something that will get the creative juices flowing and there’s nothing more satisfying then coming up with a great name for something or finding a solution to a niggling problem.
7. It’s fun. Perhaps not all the time, especially when technical issues get in the way, but in the majority of cases the act of creating a blog, getting yourself noticed online and having dialogue with other bloggers and readers makes blogging a joy. Plus it’s great when you’re asked to do a workshop on your favourite subject and get well paid for it.
So these are my personal blogging benefits. There are lots more but these are the ones that came to mind.
What are your favourite personal blogging benefits? I’d love to know.
“There is nothing to writing. All you do is sit down at a typewriter and bleed.” ― Ernest Hemingway