How well are you promoting blog posts?
I’ve written about promotion of blog posts using social media before but if there is one thing that you should remember it’s that your focus should be 20% on creating content followed by 80% effort promoting blog posts to make them visible.
Otherwise no-one is going to read it. Also there is no point in sharing it once on platforms like Twitter. It’s best to schedule it in order that it gets maximum exposure.
Promoting blog posts with Facebook
Simple and straightforward. Post when you publish and then once every couple of months if your post was well received. Remember to use a great image. If you have none of your own then use unsplash.com for some cool shots of just about everything. Most of my images are now from that source.
Promoting blog posts with Twitter
I like to schedule my posts on TweetDeck. Check Tweriod for the best times of day to Tweet your stuff.
My recipe is post 3 times on the first day and then once a day for the next week, then once a week for the next month then once a month after that.
I will usually use a 4 or 5 different headlines and 3 or 4 different images. You can check which combinations work best.
Promoting blog posts with Buffer
Another alternative to save some time is to share to 3 main social media sites at once using Buffer. It used to be four but they are throttling back the free option. you can share to Twitter, Facebook. Google +, Linkedin, Pinterest and Instagram.
Personally I stick to the main contenders which for me are Twitter, Facebook and Google +. Why Google + you may ask – well, since a little bird told me that your post will get indexed by the Google search engine super quick if you post it there!
Promoting archive posts
Here’s where a little bit of gentle automation kicks in. Nothing too spammy, mind you. I use a WordPress plugin called Revive Old Post which allows me to share an old post every week on both Twitter and Facebook. Great if like me you have built up a library of almost 70 posts. Not so good when you’re starting out!
There is a pro version at $75 a year which gives you many more options but I’m sticking to the free version for now.
Promoting top/most popular posts
Have a look at your Google Analytics and see which of your posts are performing well. You need to look at the ‘Behaviour’ tab and choose ‘All Pages’. This will bring up all your pages and posts. I tend to look at the last month and then the last 6 months to see which posts are performing well.
Then I’ll shoot out something like, “My top blog post readers are loving from the last 6 months” and then add the link.
So what are you waiting for? It’s time to fire up the computer and start promoting your great content.