If you look closely at your website or blog traffic figures you will notice social media traffic , from sites such as Facebook and Twitter, deliver much more loyal, targeted and engaged visitors. That is they spend more time on your site, search deeper and are more likely to comment on your blog or buy from you.
I call them ‘sticky’ visitors as they don’t bounce away from your website easily.
For my site and other sites I look after they make up to 25 – 30% of all monthly traffic.
The other aspect is that if you have a presence on social media sites you get an extra tick in the box from the search engines. The search robots recognise that your blog or website is associated with a high ranking site and you get kudos because of that.
Although you may feel that writing yet another online profile is tedious, they do help you to dominate the first few pages of Google when someone searches for your name. There are four other ‘Andy Britnells’ who have a good presence on the web. My website, blog, Twitter and Google account profiles are on the first two pages and I have the majority of entries on the first 6 pages. (Click on the image above and then click again to see first page on Google in more detail)
I will need to work on my Facebook and LinkedIn profile if I want a clean sheet. Not that simple when you have a racing driver and two managing directors of largish companies competing for the space.
It always amazes me when people say they hate social media, have no time for it and it’s a waste of time. I agree that it’s not pertinent in some instances but for the majority generating social media traffic is not that time consuming or difficult.
How do you rank for your name on Google and what do you do to keep your profile high on the search engines?