Ever wondered why blogs fail?
There are numerous reasons why blogs fail. Many people start a blog and then lose interest. I’ve seen many blogs with just the bare bones of the theme and little content or the last post was over a year ago.
Is it that they lack discipline or dedication?
Have they lost interest and lack passion about their chosen subject?
Is the technology getting in the way?
These are my seven reasons why blogs fail
1. No preparation. They haven’t thought about their blog before getting involved with the technology. They just want to get stuck in with no pre-planning or thought. This is a recipe for disaster. Fail to plan – plan to fail!
2. Lack of subject matter/material. Lack of planning what you are going to write about means that it’s more difficult to remain disciplined and have a consistent flow of content. Remember content is king! When planning for this blog I wrote down all the topics that I could cover which has given me a pretty much everlasting pool of ideas to write posts about.
3. Fear of failure. It’s said that people fear public speaking more than they fear death! Well, having a blog is similar in that you are expressing opinions ‘out there’ and others may leave a comment disagreeing with your point. This is probably more scary since there is no body language so you may make a picture inside of an aggressive commenter. That will only increase the fear. The only way to deal with this fear is to take action.
In fact having someone disagree with you is good since it creates a dialogue. When I get challenged in a workshop there is often someone else in the audience with a similar opinion to me who will back me up. The same goes for comments on your blog. Welcome a bit of challenging banter on your blog. It’s interesting and helps you to hone your argument.
4. They are impatient. Blog stardom doesn’t happen overnight. It takes time and dedication to make your mark. You will shorten this time if you have a defined strategy, a well defined micro-niche and put the right time and effort into doing the right things to make yourself visible and credible online.
5. Lack of research. They have failed to research these significant factors:
- Choosing the most relevant blog theme for your business.
- Checking the right settings for the WordPress or other blogging platform they’re using.
- Choosing the best plugins to use for SEO and social sharing.
- Knowing who their audience is and providing valuable content for them.
- Understanding what problems they solve for clients.
6. Lack of passion & knowledge. They’re not deeply passionate about what they’re writing about or don’t have the depth of knowledge required to stand out. I am motivated by new ideas, making a difference, lifelong learning and freedom and this is what my blogging and social media business gives to me. I can be authentic and say what I feel rather than having to compromise my individuality by being employed!
(Check out this post by Daniel Priestley on your ‘message’ in social media)
7. They haven’t niched their market enough. Go for the micro niche and go for depth of interest rather than breadth. If you deal with a micro niche problem you will get them asking you about what else can you do.
There are other reasons why blogs fail but usually it’s the planning, research and self-awareness about what motivates and drives you that are missing. So if you want to start a blog make sure you can be sufficiently disciplined and dedicated to make yourself heard.