I am quite active on Twitter and have had the benefit of learning from some of the pioneers in social media such as Daniel Priestley and Mark Shaw (more about these two later but in the meantime I suggest that you follow Daniel & Mark on Twitter). They are both passionate about how social media can help your business.
This post is in answer to someone on Twitter who was asking how he could get more attention online. When I suggested he did a blog his response was:
How would having a blog work? I know nothing about blogs and how they work!
Which is a very good question. I sent him a couple of links to information on why it was a good idea and about 10 minutes later he posted a Tweet saying ‘Come and look at my new blog’. I was impressed that he had acted so quickly so I asked him what had persuaded him.
Apparently just after I had suggested a blog two other people on Twitter (who he didn’t know) said it was a good thing to do. So he went ahead and set himself up on Blogger.
The power of social media often surprises me.
So why is writing a blog a good idea?
The first reason is to get yourself visible online. A few years ago people would often question why they should have an online presence. Now most people wouldn’t dream of not including it in their business plan. If you’re not convinced yet these articles may help you to make a decision to blog or not to blog:
Once you’re visible, the next step is building your credibility. You need to answer the question – why would I want to buy your product or service and what’s so special about using you?
The trick is to provide evidence of the value you bring by telling stories about how you have helped people. It has to be tangible so write about the benefits your clients get after you’ve done your thing!
One thing it does help you to do is to articulate your value when someone asks you what you do. No more fumbling with your words at a networking meeting!
The decision to blog or not to blog should not be taken lightly – Andy Britnell
You may think that it’s a lot of work, and it is if you do it on your own. You have to be consistent and think about your business and its value to your clients. There is an investment of time and energy to produce content. Then there’s the techie side of things which is probably not in your skill set.
Having someone to hold your hand who understands about business and blogging will mean you will get the right solution that meets your unique requirements.
Get in touch for an introductory chat about whether blogging is right for you.